COSMETICS & CONSTRUCTION · ISTANBUL
Inspiring beauty.Enriching spaces.
From cosmetics under your own brand to the places where you live and work, let's take your ideas a step further.
OUR FIELDS
Two fields. New possibilities.
A focus on your brand in cosmetics, and your space in construction.
01 / COSMETICS
Give your brand a world of its own.
Deodorants, perfumes and shampoos: different ways to express your brand. We bring your audience, product category and presentation preferences into focus to define the scope of your private-label idea.
Share your product idea
01Private label
Let's define your needs and the product range you would like to offer under your own brand.
02Deodorants
Explore deodorant options that suit your audience and brand positioning.
03Perfumes
Share your ideas for a perfume collection that expresses your brand's character.
04Shampoo & personal care
Let's discuss how shampoos and related personal-care products could shape your product portfolio.
YOUR BRAND, YOUR DIRECTION
From a product idea to a clear way forward.
A useful first conversation starts with the right questions. These four areas help give your idea definition.
- 01
Brand and brief
Which product category would you like to start with? Your audience, sales channel and brand positioning provide the starting point.
- 02
Product and presentation
We explore your product, packaging and presentation preferences together, considering design direction, intended use and target price positioning.
- 03
Scope and terms
Sample expectations, specifications, quantities and commercial terms are addressed at this stage. Feasible options are assessed for the individual product.
- 04
An agreed roadmap
We identify the agreed scope, information needed and next steps. Timing and responsibilities are established by mutual agreement.
OUR BRANDS
On the shelf under our own names.
From deodorant and fragrance to hair care, home care and room scents. The brands under the KRAL roof travel from Türkiye to the world under their own names.
Rexdezo
Deodorant body spray · Mery Key
Rexdezo
Deodorant body spray · Mery Key
The deodorant body spray range under Mery Key, made in a wide set of fragrances for women and men. Export carton: 96 pcs, 390×295×462 mm.
- 200 ml
- Up to 48 hours protection
- 0% alcohol
- Leaves no white marks
- Skin-friendly formula
- Made in Türkiye
Women
- Happy
- Sexy Bouquet
- Diamond Invisible
- Invisible
- Powder Touch
- Sensitive
- Cherry Bloom
- Fresh Energy
- Antibacterial Protection
Men
- Black & White Fresh
- Black & White Gold
- Africa
- Invisible
- Cool
- Iceberg
- Quantum Dry
- Ice Cool
- Ultra
- Black
Mery Key — Tonka Bianss
Eau de Parfum · For men
Mery Key's eau de parfum for men, presented with its own bottle and box.
- 50 ml
- 1.7 fl.oz.
- Eau de Parfum
AXS
Deodorant body spray · Merykey
AXS
Deodorant body spray · Merykey
A deodorant body spray range with a 48h non stop fresh claim, offered in ten fragrances.
- 48h non stop fresh
- Deodorant body spray
Fragrances
- Black
- Platinium
- Apollo
- Gold
- Africa
- Fresh Deep
- Chocolate
- Excite
- Epic Fresh
- Citrus
Niche Diamodis
Perfumed deodorant body spray
Niche Diamodis
Perfumed deodorant body spray
A perfumed deodorant body spray range made in ten fragrance variants.
- 200 ml
- 10 fragrance variants
Edies
Hair spray and room fragrance
Edies
Hair spray and room fragrance
The Ultra Strong hair spray contains Pro Vitamin B5 at hold level 5. The room fragrance comes in a 300 ml bottle as Ocean, floral and vanilla.
- Ultra Strong
- Pro Vitamin B5
- Hold level 5
- Room fragrance 300 ml
ilona
Style hair spray
ilona
Style hair spray
The salon proven Style hair spray, offered at hold level 4.
- Style
- Salon proven
- Hold level 4
Lolin
Home care
Yağ Sökücü (Kitchen Cleaner) CreamActive for stubborn kitchen grease, in a 750 ml bottle. The fabric softener comes in 1000 ml as Sensitive and Spring Blossom.
- Kitchen Cleaner 750 ml
- CreamActive
- Fabric softener 1000 ml
Softener variants
- Sensitive
- Spring Blossom
Write to us for the full product range, carton details and private-label options.
Ask about dealership and the rangeDEALERSHIPS AND PARTNERSHIPS
A new connection between products and your market.
Start a dealership conversation with your city or target market, the product categories that interest you and your sales channel. Whether you operate a store, a wholesale business or an online channel helps us assess the potential scope of a partnership.
02 / CONSTRUCTION
Imagine what's next for your space.
The flow of a workplace, the materials in a space, the future of a building. From renovation and interior decoration to urban renewal and landowner development partnerships, we consider each project on its own terms.
Let's discuss your project
01Retail & workplace renovation
Let's discuss improvements to how your business space works, flows and looks.
02Interior decoration
Explore materials, colours and layout choices for your space.
03Urban renewal
Let's consider your expectations for renewing your building and define the scope of your project.
04Landowner development partnerships
Discuss a construction partnership in which you contribute your land in exchange for a share of the completed development.
OUR PROJECT APPROACH
It starts with understanding the space.
A well-defined brief makes for a clearer project conversation.
- 01
Existing space and needs
We start with the location, intended use, approximate floor area and existing condition, considering what you would like to change and what you want to preserve.
- 02
Scope and design
The scope is considered alongside layout, materials, appearance and budget priorities, distinguishing interior renovation and decoration from work at building scale.
- 03
Timing and coordination
We discuss the sequence of work, target timing and each party’s responsibilities. Technical assessment and any required official procedures are considered according to the project.
OUR APPROACH
A good start begins with a conversation.
A new product or a new space: let's begin by understanding what you need.
USEFUL TO KNOW
A few answers before your first step.
How should I prepare for a private-label conversation?
Share the product category you would like to offer under your own brand, your audience and your sales channel. If available, an indicative quantity, packaging preferences and target timeframe will help define the discussion.
Which cosmetics categories can I enquire about?
You can contact us about deodorants, perfumes, shampoos and related personal-care products. If you have a specific idea, describe its intended use and your main expectations so the relevant options can be assessed.
How does renovation differ from a landowner development partnership?
Renovation focuses on updating how an existing space works or looks. In a landowner development partnership, the landowner contributes land in exchange for a share of the completed development. Scope and terms depend on the property and the agreement between the parties.
How can I contact you, and what should I share?
Reach us directly by phone, email or WhatsApp. For cosmetics, mention the product category; for dealerships, your city and sales channel; for construction, the location, type of work and approximate floor area. You can also share relevant images or existing plans by email or WhatsApp.
CONTACT
Let's start with an idea.
A product idea, a new sales channel or a space ready for change. Reach us directly by phone, email or WhatsApp.
Address
Aksaray Mahallesi, Valide Camii Sokak No:34İç Kapı No:4Fatih / İstanbul, Türkiye